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Situation — Scaling GTM

Scaling revenue requires the right leaders first.

Founder-led sales gets you to product-market fit. Scaling it requires a different operating model — and different people. Force finds the commercial leaders who've already built what you're trying to build.

GTM roles Force places
CRO / VP SalesRevenue leadership
VP Marketing / CMODemand engine
Head of PartnershipsChannel expansion
Head of Solutions EngEnterprise motion
VP Customer SuccessRetention & NRR
The problem

The moment founder-led sales stops scaling.

Every company hits the inflection where the CEO closing deals personally becomes the bottleneck. Building the team and processes that replace that motion — without losing the urgency — is a specific leadership challenge.

01

You need someone who's made this exact transition before

Going from founder-led sales to a managed revenue org isn't just about adding headcount. It requires a leader who can build repeatable process while the company is still moving fast.

02

Commercial talent is the most competitive to attract

The best VP Sales and CRO profiles are in demand constantly. Without active sourcing, you only see what's available — not what's best.

03

A weak GTM hire resets your revenue momentum for 18 months

Board patience is finite. Investors watch pipeline. A poor hire at commercial leadership is the most visible and most expensive mistake a growth-stage company can make.

How Force solves it

Commercial depth built into every search.

Force brings operators who have scaled GTM motions at growth-stage companies into every commercial search — people who know what great commercial leadership actually looks like.

Market mapped in 2 hours

Force identifies the full landscape of relevant candidates before the first outreach is sent. You see the whole market, not just who's available.

Operator-assessed shortlist

Every candidate is evaluated by domain operators who have held the role being filled. Not screened — assessed. The shortlist reflects genuine judgment.

Typically a signed offer within weeks

Force compresses the timeline without cutting corners. Speed comes from preparation, not shortcuts — the process is built to move fast by design.

A guarantee behind every placement

If a Force placement doesn't work out within six months, we run the search again. You already carry enough hiring risk — the search partner shouldn't add to it.

Tell us who you need.

Share your hiring need and we'll show you exactly what the search looks like — timeline, market coverage, and the team behind it. No commitment required.