About — Force

About Force

Know your market
before you commit to a search.

Experts recognize experts.

We didn't add AI.
We built with it.

A great shortlist is three people,
not thirty names.

Force was built on a simple observation: the executive search industry is not adept to the age of AI. Slow, opaque, and reliant on relationships over rigour and competence. AI has changed the rules and Force was built to win by them.

See How it Works → Meet the Team

Where we operate

Europe and NYC.
Sector agnostic.

Force operates across the European growth economy — wherever ambitious companies need the right leader at the right moment. Tech scale-ups, digital health, fintech, industrial software, professional services — the inflection point looks the same regardless of sector.

12+

European markets with active candidate coverage

A–D

Series stage focus — the moment that defines the trajectory

20+

Domain operators across every major function

Active coverage · Europe + NYC

HQ · Amsterdam

Active market

Coverage

What we believe

Three things Force will not compromise on.

Speed as respect

We treat the urgency of a senior hire as real. When you need a CRO before Q3 planning, a six-month timeline isn't thorough — it's disrespectful of what's at stake. The market doesn't wait. Neither do we.

Depth over volume

A shortlist of five assessed candidates is worth more than a spreadsheet of fifty names you have to re-screen yourself. Every candidate Force presents has been evaluated by someone who's done the job.

Operators assess operators

The best people to evaluate a CTO are people who have been CTOs. The best people to assess a CFO are people who've raised from European and US investors. That's who builds your shortlist.

The difference in practice

The same week.
Very different searches.

Day 1–2

Day 3–4

Week 2

Week 3

Week 4–6

Month 3+

Traditional

Kick-off call

Writing the brief

Manual sourcing begins

First outreach sent

Waiting on replies

Shortlist delivered (maybe)

Force

Brief locked — Market map delivered ✓

AI + Operators assess longlist ✓

Shortlist of 3–5 presented ✓

Final interviews + offer ✓

Signed. Done.

How it started

Built for the upcoming zeitgeist.

2023

The observation

Force started with an observation: growth-stage companies were losing months — and sometimes the right candidate — to search processes built for a slower world. The operator model came first. Then the technology to power it at scale. Every search since has added to a proprietary intelligence layer that makes the next one sharper.

Early

The operator model

The first thing Force did was build a network of operators — people who had held the roles we were being asked to fill. A CTO who had scaled from 15 to 150 engineers. A CMO who had built a category in a crowded market. A CFO who had raised from European and US investors. Their involvement changed the quality of every search immediately.

Now

The AI delivery engine

Force built its own AI delivery infrastructure — a multi-agent system that handles sourcing, scoring, outreach, and pipeline management at a speed and scale that no traditional search firm can match. The result: a market map in 2 hours and typically a signed offer within weeks. Consistently.

Benchpark — proactive succession intelligence

The next phase of Force is Benchpark: a continuous market mapping product that gives companies live visibility into succession candidates for key roles — before the vacancy exists. The best time to know your options is before you need them.

The thesis

Why the old model no longer works.

Traditional executive search was designed for large enterprises with long timelines and deep benches. You don't have six months. You have a board meeting in eight weeks and a hire that will determine whether you hit the next milestone or miss it. Force was built for that reality.

Force combines partners who've held the roles they're hiring for, elite operators who've hired at the world's best companies, and an AI operating system built for search. The result: a hire you'd make again, every time.

The people

Operators, not generalists.

Every Force search is run by people who hired at the world's best companies and experts that have held the role being hired. Their lived experience is the human judgement on top of our AI operating system.

Meet the full team →